GOOD MORNING, CAFFEINE!
I had this idea a long time ago. Really! I did!
Then again, it’s not THAT original: Others have mentioned it. Yet we didn’t make it a reality, Amp did. Of course I’m talking about Caffeinated Orange Juice.
Think about it: Orange juice is “good for you,” it’s already a morning drink, and it will help wake you up. It’s pretty obvious when you think about it, no? Then again, for Amp to create it IS a bit obvious. What would have been REALLY cool is if Tropicana or Sunkist came up with the idea. They would have been able to tackle a whole new set of people. For Amp, well, it’s selling juiced to the already well-juiced.
I would have called my brand “New Day Rising,” and uses the Hüsker Dü song of the same name to promote it. I think it’d be fun, and part of MY balanced breakfast! HA!
Someday I’ll try the Amp version…